I don’t think that the potentially lucrative space on the YoYoGames.com homepage is being put to its best use. There is limited real-estate on the index page of what is a popular gaming site so surely it should be continually updated with fresh new content to entice people to play different games, discover Game Maker or get involved with the community.
There have been very few changes to the YoYo Games homepage since the launch of the site back in 2007 (see screenshots at the end of post). First things first – I am glad to see the cheesy 1990s marquee has gone, but there are still several features that make me ask ‘why?’.
- Why isn’t the Game Maker logo on the homepage? Does the casual site user know what “GM 8.0” is and why they should download it? Sales of Game Maker account for 90% of YoYo Games’ revenue and more users will result in more quality games which can be uploaded to the site.
- Why is so much space given over to news that is often more than a month old?
- Who decided that puzzle and shooter games deserve more attention than platform and arcade games? Arcade games are both more child-friendly and outnumber the ‘shooters’ category both in the number of games on the site and the number of featured games.
- Why do the most popular games continue to get so much exposure? Sure they can be listed somewhere but this space could be better used to highlight more recent creations. I think this makes the site look stale.
- Why do the spotlight games have numbers? (Just visual). Also why only 2 lines of descriptive text? Far more words are given to the blog posts (see 2).
- Why is space given to listing a games author rather than a description or larger screenshot? Who made a game really won’t be of interest to the casual browser.
YoYoGames.com homepage over time: