“App Store” is a Registered Trademark of Apple Inc

August 11th, 2010 by Philip Gamble | Categories: YoYoGames

Earlier today YoYo Games announced the launch of the “YoYo Games App Store” from which Game Maker 7 for Mac can be downloaded.

However “App Store” has been registered as a trademark by Apple in the EU.  In the United States the mark’s current status is listed as “An opposition is now pending at the Trademark Trial and Appeal Board.” “App Store” is also listed as a Service Mark on Apple’s official list of trademarks.

Here is the link to the entry at the United States Patent and Trademark Office.   There is no linkable URL for the EU database but you can find it by searching for “App Store” here.

Here is one of the three sections relating to the trademark application at the USPTO.

“IC 035. US 100 101 102. G & S: Retail store services featuring computer software provided via the internet and other computer and electronic communication networks; Retail store services featuring computer software for use on handheld mobile digital electronic devices and other consumer electronics. FIRST USE: 20080306. FIRST USE IN COMMERCE: 20080710″

A foolish and potentially dangerous oversight by YoYo Games?

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  1. August 11th, 2010 at 22:51
    Reply | Quote | #1

    Oh crap. It just hit the fan for yoyo.

  2. Brad
    August 11th, 2010 at 22:55
    Reply | Quote | #2

    That US patent website says App Store is taken, but Appstore is not.. Perhaps YYG could simply rename to that? Or they could try thinking of an actual creative/original name.

    • August 12th, 2010 at 00:34
      Quote | #3

      I don’t think USPTO distinguishes between the two spellings. A good rule of thumb is, if it is possible for them to be confused with each other by hearing them spoken, they are the same/infringing.

  3. August 11th, 2010 at 22:59
    Reply | Quote | #4

    They could just call it “Game Bazaar”. Way cooler name in my opinion.

  4. Bas Bloem
    August 11th, 2010 at 23:28
    Reply | Quote | #8

    Pathetic of Apple…
    What should people call a Store where you buy Applications then?
    Maybe I’m gonna get a trademark on Cloth Store

    • August 11th, 2010 at 23:35
      Quote | #9

      The fact is it is a registered mark in the EU.

      YoYo tried to get a trademark on Game Maker but that was refused, see http://oami.europa.eu/search/LegalDocs/la/en_Refused_Search.cfm?applicationNo_Option=IS&applicationNo=005646583&orderby_option=DATE_DESC presumably because of its generic nature. Perhaps “App” was not considered to be a word so the registration was allowed.

    • August 12th, 2010 at 11:24

      Surely App is short for application – a very general term and thus uncopyrightable?

    • August 12th, 2010 at 13:13

      We’re living in a world where a tosser by the name of Tim Langdell has trademarked the word “Edge” and has sued a number of people for their use of it in games (including independently developed ones).

    • Manyquestions
      August 13th, 2010 at 05:56

      Well, the Edge thing is absurd, though this is the first I’ve heard of it; but as Phil said, App could be considered different enough from the regular word. If you were to actually call it “Application Store” I doubt you’d run into much trouble.

      Similarly, you can’t trademark “Cloth Store”, but you probably could if you invented an abbreviation like “Clostore”, even though that sounds terrible.

      Spokesperson is not an attorney.

  5. August 12th, 2010 at 00:31

    Sometimes it’s tricky to link to USPTO pages because of session handling. TDR and TARR pages are your best bets.

    http://tmportal.uspto.gov/external/portal/tow?SELECT=US+Serial+No&TEXT=77525433#

    http://tarr.uspto.gov/servlet/tarr?regser=serial&entry=77525433

  6. Didi
    August 12th, 2010 at 00:31

    Just “Yoyo Store” sounds better to me anyway…

    • August 12th, 2010 at 11:24

      People would come to buy YoYo’s :/

  7. August 12th, 2010 at 06:01

    “App Store” should not be allowed to be copyrighted…That to me is like copyrighting “Fridge Store” or “Download Site” — surely that shouldn’t be allowed…

  8. F1ak3r
    August 12th, 2010 at 13:24

    They should change it to “Appl Store” for added Apple trolling (and subtracted copyright infringement).

  9. August 12th, 2010 at 16:45

    App Store doesn’t really fit for this anyway since most the applications other than games being put up will probably be Game Maker versions haha.

    Here’s some ideas –

    YYG Store
    The Marketplace
    The Games Market
    YoYoShop

  10. Manyquestions
    August 13th, 2010 at 06:09

    They should give it a name like Steam and Impulse that don’t directly indicate it’s a store, but are clever plays off the company name/theme. Perhaps after a GML function. “instance_create” sounds good. Or they could follow that form even if it’s not an actual function. “game_get”?

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