“App Store” is a Registered Trademark of Apple Inc

on August 11, 2010 - 6771 Views

Earlier today YoYo Games announced the launch of the “YoYo Games App Store” from which Game Maker 7 for Mac can be downloaded.

However “App Store” has been registered as a trademark by Apple in the EU.  In the United States the mark’s current status is listed as “An opposition is now pending at the Trademark Trial and Appeal Board.” “App Store” is also listed as a Service Mark on Apple’s official list of trademarks.

Here is the link to the entry at the United States Patent and Trademark Office.   There is no linkable URL for the EU database but you can find it by searching for “App Store” here.

Here is one of the three sections relating to the trademark application at the USPTO.

“IC 035. US 100 101 102. G & S: Retail store services featuring computer software provided via the internet and other computer and electronic communication networks; Retail store services featuring computer software for use on handheld mobile digital electronic devices and other consumer electronics. FIRST USE: 20080306. FIRST USE IN COMMERCE: 20080710”

A foolish and potentially dangerous oversight by YoYo Games?

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23 Responses to “App Store” is a Registered Trademark of Apple Inc

  1. […] we reported that YoYo Games’ newly created marketplace, which they named the YoYo App Store, might have to change its name because “App Store” is a registered trademark of […]

  2. Manyquestions says:

    They should give it a name like Steam and Impulse that don’t directly indicate it’s a store, but are clever plays off the company name/theme. Perhaps after a GML function. “instance_create” sounds good. Or they could follow that form even if it’s not an actual function. “game_get”?

  3. Dan says:

    App Store doesn’t really fit for this anyway since most the applications other than games being put up will probably be Game Maker versions haha.

    Here’s some ideas –

    YYG Store
    The Marketplace
    The Games Market

  4. F1ak3r says:

    They should change it to “Appl Store” for added Apple trolling (and subtracted copyright infringement).

  5. “App Store” should not be allowed to be copyrighted…That to me is like copyrighting “Fridge Store” or “Download Site” — surely that shouldn’t be allowed…

  6. Didi says:

    Just “Yoyo Store” sounds better to me anyway…

  7. xot says:

    Sometimes it’s tricky to link to USPTO pages because of session handling. TDR and TARR pages are your best bets.



  8. Bas Bloem says:

    Pathetic of Apple…
    What should people call a Store where you buy Applications then?
    Maybe I’m gonna get a trademark on Cloth Store

  9. ugriffin says:

    They could just call it “Game Bazaar”. Way cooler name in my opinion.

  10. Brad says:

    That US patent website says App Store is taken, but Appstore is not.. Perhaps YYG could simply rename to that? Or they could try thinking of an actual creative/original name.

    • xot says:

      I don’t think USPTO distinguishes between the two spellings. A good rule of thumb is, if it is possible for them to be confused with each other by hearing them spoken, they are the same/infringing.

  11. SunnyKatt says:

    Oh crap. It just hit the fan for yoyo.

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