Exploiting the GM market
June 9, 2007
No not an article examining the ethics on genetically modified food production, instead a post taking a look at the people who use gamemaker and their collective commerical value.
The GMC is valuable. 48,183 members are valuable – sure this is far from the biggest forum on the Internet but for a company wanting to target around 50,000 and countless unregistered young, predominately male and computer literate consumers there is certainly a high value attached.
What prompted me to write about the Game Maker market was a couple of things, firstly a Game Maker related project I am currently in the very early stages of planning, and secondly a post on the GMC by Jake Ruston of darksoft.co.uk offering Game Maker users a 15% discount on their domain names for sale at $12 a pop. For anyone considering – don’t buy them. Even with the discount they are $10.20, Hostigation are currently at $8.95 for new .com registrations and there are discount codes available on top of that.
Parahosting.net are another organisation who have attempted to target the Game Maker market – however with limited success. A post on their blog appears to suggest that the vast majority of people are choosing their free service instead of upgrading so they are actually loosing money.
Take YoYo. A relatively untouched organisation so far by Game Maker Blog, not sure how that has been the case when there has been so-much criticism elsewhere. An albeit small company barging into the collection of file hosting and review sites, think gamemakergames, 64digits and fighting to the top by, as it appears, buying gamemaker. Of course there is nothing wrong or illegal about this, however many people may see it as immoral and may disagree with Mark’s decision.
How long, I ask you, do you think it will be before YoYo start putting adverts on their site? No adverts at first to soften the blow, and then once everyone has started using them up the ads will go.