The battle between Mobile vs HTML5 and How to choose the Right One

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Game development has become more accessible than ever, thanks to platforms like GameMaker Studio 2. This tool allows developers to create games for various platforms, including mobile and HTML5. However, each platform comes with its own set of advantages and disadvantages. This article will explore the pros and cons of publishing a game on mobile vs HTML5 using GameMaker Studio 2, along with the monetization strategies for each.

Mobile Game Publishing


  1. Large Audience: Mobile games have a vast potential audience, with billions of smartphone users worldwide. This broad reach can lead to higher download rates and increased revenue.
  2. Monetization Options: Mobile games offer various monetization strategies, such as in-app purchases, ads, and premium versions. These options can provide a steady stream of revenue if implemented correctly.
  3. GameMaker Studio 2 Support: GameMaker Studio 2 provides robust support for mobile game development, including the ability to export games to Android and iOS stores. This feature is available in the Indie tier of the platform, which costs $9.99 per month or $99.99 per year.


  1. Market Saturation: The mobile game market is highly competitive, with millions of games available. Standing out can be challenging, requiring effective marketing and a unique game concept.
  2. Platform Restrictions: Each mobile platform has its own rules and regulations, which can limit game design or monetization strategies.
  3. Cost: Developing for mobile can be more expensive than HTML5, especially when considering the costs of testing on various devices and operating systems.

HTML5 Game Publishing


  1. Cross-Platform Compatibility: HTML5 games can run on any device with a web browser, making them accessible to a wide range of players.
  2. Ease of Distribution: HTML5 games can be easily shared via a URL and do not require approval from app stores. This feature can speed up the distribution process and allow for rapid updates.
  3. GameMaker Studio 2 Support: GameMaker Studio 2’s Indie tier also supports HTML5 game development, allowing developers to publish their games on the web.


  1. Monetization Challenges: Monetizing HTML5 games can be more challenging than mobile games. While options like ads and in-game purchases exist, they may not be as lucrative.
  2. Performance Limitations: HTML5 games may not perform as well as native apps, especially for more complex games. This limitation can affect the player’s experience and game’s popularity.
  3. Lesser Exposure: HTML5 games may not get as much exposure as mobile games, as they are not listed in app stores.

Monetization Strategies

  1. In-Game Ads: Both mobile and HTML5 games can generate revenue through in-game ads. However, ad placement and frequency should be carefully balanced to avoid disrupting the player’s experience.
  2. In-App Purchases: Mobile games often use in-app purchases, where players can buy items or features to enhance their gameplay. This strategy can also be used in HTML5 games, but it may not be as effective.
  3. Premium Versions: Offering a premium version of the game without ads or with additional features can be an effective monetization strategy. This approach can work on both mobile and HTML5 platforms.
  4. Sponsorships and Partnerships: For HTML5 games, sponsorships and partnerships can be a viable monetization strategy. Developers can partner with websites or brands to feature their games, generating revenue.

In conclusion, both mobile and HTML5 game publishing have their pros and cons, and the choice between the two often depends on the specific goals and resources of the developer. GameMaker Studio 2 provides robust support for both platforms, making it a versatile tool for game development. Regardless of the platform chosen, developers should carefully consider their monetization strategies to maximize their game’s revenue potential.

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