The GMPlanet Effect
March 8, 2008
A month on from the launch of game maker news aggregator gmplanet I have decided to examine if it has had an effect on GameMaker Blog’s traffic levels as I feared it may.
In January one of GameMakerBlog.com’s top referrers, gamemaker.info, sent 114 visits our way. In February however this reduced to just 43 visits, plus 18 visits from the new gmplanet. I’m not sure why there was such a large decrease in the amount of traffic gamemaker.info was sending our way, especially as in February we had 6 more posts than we had in January. Perhaps this can be put down to the introduction of Planet which has reduced the need for a user to click-through to our site in order to view a post. Even for the two posts where I deliberately inserted a ‘more’ tag, both to keep the GameMakerBlog homepage tidy and also in an attempt to get more people to click through from GMPlanet, there were very few clickthroughs.
However I don’t think I can point the blame at Planet for the reduction in traffic sent from gamemaker.info, certainly some people may have switched over but there hasn’t been much publicity for the site, certainly not enough to explain this reduction which can probably be linked to the quality of posts made over here. Overall however February was a more succesful month than January for GameMakerBlog as we saw a 15% increase in the number of pageviews and a 25% increase in the number of unique visitors.
GMPlanet is currently small with an Alexa rank of about 9.5m compared to gamemaker.info’s 4m. Sure, I know Alexa ranks can easily be manipulated but this gives some idea of the distance between these two sites. I hope that GMPlanet will grow, because it is a good site – and I am no longer fearful of the effect it may have on traffic levels.